Profitable Dashboards*

Leverage Looker Studio to attract, close, and retain more clients, revenue, and profits.

Most freelancers and agencies simply use Looker Studio to create dashboards as deliverables that track performance of websites or marketing campaigns.

They offer the same services as everyone else:

They exchange time for money.
They compete on price, quality, or scope.
A race to the bottom.

I’ll show you better, more profitable, and more effective ways to leverage Looker Studio dashboards as strategics assets to help you attract, close, and retain more clients while making a healthy profit. Hence the title: Profitable Dashboards.

How it works?

I will collaborate with you to help you craft a lucrative strategy for seamlessly incorporating measurement, analytics services, data pipelines, and Looker Studio dashboards into your existing services to elevate both your per-project and recurring revenues while transitioning towards a scalable, value-based pricing model.

The advantage of this strategic approach is that it doesn't necessarily require expanding your team or selling more billable hours.

The exact results will vary based on your unique combination of skills, resources, existing business model, clientele, and chosen strategy. But regardless, you'll be equipped to better serve your clients, command higher and more frequent fees, and strategically position your business to create competitive barriers, safeguarding your client engagements.

“Before joining this program, my work was limited to the hours I put in, so I couldn't scale my business. It not only allowed me to earn more revenue without spending more time on it, but also improved the quality of my services.”

- Brad Imming

Paid Search Specialist

- Josh Lannan

Digital Marketing Agency Owner

“We only used Looker Studio as a deliverable for our services, until we took your program and realized it could be leveraged as a profit center and also to create self-liquidating offers. … I almost wish you didn’t show others how to do it!”

“For me, it was 90% mindset shift. I was impressed by what you can do with Looker Studio that no one else is doing.“

- JJ Reynolds

Measurement Agency Owner

Looker Studio Lead Instructor

Who is a great fit?

Profitable Dashboards is designed for:

Agency owners
Freelancers
Solo practitioners
Professional consultants

If you're an expert in digital marketing domains like SEO, SEM, CRO, Paid Ads, Email Marketing & Automation, Social Media Marketing, or Web Analytics, this is for you — especially if you are already serving clients and want to either pivot to measurement services or embed dashboards into your existing offers.

Familiarity with Looker Studio is beneficial but not essential because access to Looker Studio Masterclass, my signature training program, is included in your Profitable Dashboards enrollment.

Who is this not for?

Time-Strapped Individuals

If you cannot commit at least 4 hours per week for several weeks following your enrollment, then this isn't the best time for you to enroll.

Shortcut Seekers

If you seek quick fixes, shortcuts, instant results, or ready-made blueprints and templates to copy & paste rather than committing to crafting your own personalized strategic plan, this program won't be a fit for you.

Tech-Only Roles

If your primary responsibilities lie in technical tasks without a focus on business development and revenue growth, or if you're only interested in mastering the tool without the business strategy aspect, this program isn't for you.

Let’s work together →

* Full access to Looker Studio Masterclass is included.

My name is Siavash (Ahmad) Kanani.

I run Siavak Analytics from the beautiful city of Budapest, Hungary.

We’re a small team helping a few key clients who make from $200M to $4B in annual revenue - optimize their websites, marketing, operations, employee performance, revenue, and profits by creating and maintaining their data pipelines in BigQuery and automated dashboards in Looker Studio.

My articles, courses, workshops, and talks have been featured on:

Program Components

Profitable Dashboards is delivered through a mix of training material, strategic frameworks, and private strategy sessions.

Strategic Planning & Situation Analysis

Understanding where you are: Point A.

We'll assess the current state of your business. This includes evaluating your skills, resources, target market, and industry, as well as setting clear goals. We'll dive into your specific needs and objectives for a deeper understanding of your business and goals.

By the end of this stage, you'll have a well-defined understanding of your present market position and where you aim to be, and will be fully prepared to make the most of the upcoming modules.

Orientation & Strategic Kickoff

Setting you up for success.

Upon completing the strategic planning, we will conclude our first private session together to lay the groundwork for what's to come in the program.

From Data to Dollars

Establishing where you want to be: Point B.

This component focuses on understanding how to create financial value using data and measurement-related services, including dashboards.

You'll learn the specific sequence of steps that data must undergo to generate value. By understanding this process, you'll be better positioned to offer services that align with your strategic goals and avoid those that don't.

This clarity lays the foundation for your strategic plan.

Expert vs …

Effective strategies to get from point A to B.

In this stage, you will reevaluate your skills and expertise in a new light.

We'll find out why being a master of your craft won't provide you the competitive edge needed in today's saturated market, and what to do instead. We'll explore other factors that can make your services stand out and hard to replicate. Here we’ll also cover strategies for moving away from hourly billing towards value-based compensation so that your earnings align more closely with the value you create and you’ll become much harder to replace by competitors.

VRINO+P

Prioritizing strategies to increase the chances of success

Having established your current and desired states in the previous stages, now we'll focus on selecting the most effective strategies to bridge that gap.

You’ll follow a proven, scientific framework for evaluating the potential success of each strategy. Through this framework, you'll learn how to score and compare different strategies, ensuring that you invest your limited resources in the most effective and least risky options.

Strategy Review & Optimization

By this point, you will have crafted several unique strategies for your business. Our final step is to review, prioritize, and optimize your chosen strategies for maximum impact.