1. What is the main purpose of a UTM link generator? (multiple-choice)
a) To create custom UTM links for marketing campaigns. b) To generate random UTM codes for security purposes. c) To create a list of URLs for a sitemap. d) To analyze the performance of UTM links.
2. Which parameter types are commonly used for creating a UTM link generator in Looker Studio? (multiple-choice)
a) Date parameters. b) Text-based parameters. c) Numeric parameters. d) Boolean parameters.
3. What is the difference between labels and values for text-based parameters? (multiple-choice)
a) Labels are used for calculations, and values are displayed in the dropdown menu. b) Labels and values are the same. c) Labels are displayed in the dropdown menu, and values are used for calculations. d) Labels are used to create dropdown menus, and values are used to create input boxes.
4. In a UTM generator, the UTM source and UTM medium are set up as text-based parameters with which allowed values? (multiple-choice)
a) Any value. b) A limited set of allowed values. c) Only numeric values. d) Only predefined values.
5. True or False: The UTM campaign parameter should always be set up with a limited set of allowed values. (true/false)
6. True or False: The UTM link generator can only be used for Google Analytics campaigns. (true/false)
7. True or False: The UTM link generator can be beneficial for marketing teams by simplifying the process of creating custom UTM links. (true/false)
8. Fill in the blank: A _________ menu is used for selecting a value from a predefined list of allowed values in text-based parameters.
9. Fill in the blank: Labels represent ____________ names for the dropdown menu, while values are used for ____________.
Answer: user-friendly; calculations
10. Imagine you are tasked with creating a UTM generator for your marketing team. Describe the steps you would take to create the tool and how you would use the Looker Studio's features to make it user-friendly. (open-ended)
- First, I would identify the necessary UTM parameters, such as UTM source, medium, and campaign.
- I would create text-based parameters for each UTM attribute, allowing any value for UTM source and medium, and a limited set of allowed