1. Which of the following is NOT a potential use case for custom calculators in Looker Studio?
a) Internal analysis for data-driven decision-making b) Client-facing conversations to demonstrate potential value c) Lead magnets to attract potential clients d) Replacing a company's entire financial planning department
Answer: d
2. True or False: Custom calculators in Looker Studio require advanced coding knowledge to create.
Answer: False
3. Fill in the blank: Custom calculators in Looker Studio can help facilitate "_____" questions to explore the potential impacts of different strategies.
Answer: what if
4. True or False: Custom calculators can only be used for financial projections.
Answer: False
5. Which feature in Looker Studio allows users to create projections and forecasting tools?
a) Dynamic metrics b) Custom calculators c) Data filters d) Parameter settings
Answer: b
6. True or False: Custom calculators can only be used with static data sources.
Answer: False
7. Fill in the blank: Looker Studio can connect to more than ____ different tools, making it versatile for various data sources.
Answer: 400
8. A marketing manager wants to explore the potential impact of increasing website sessions, conversion rates, and average order value on overall profits. Which Looker Studio feature would be most appropriate for this task?
a) Dynamic text b) Chart filters c) Custom calculators d) Data controls
Answer: c
9. In a scenario where a business increases its eCommerce conversion rate by 30%, what is the most likely outcome for its profits?
a) Profits will decrease. b) Profits will remain the same. c) Profits will increase. d) Profits will fluctuate unpredictably.
Answer: c
10. (Open-ended) Describe a scenario where custom calculators in Looker Studio could be used to help a business make data-driven decisions.
Example answer: A retail company is considering expanding its product line and wants to understand the potential impact on profits. They could use a custom calculator in Looker Studio to input different variables, such as increased product offerings, changes in marketing budget, and adjustments in pricing strategy. By analyzing the projections from the custom calculator, the company can make informed decisions about the best approach to achieve their growth goals.