A radically different GA4 audit tool toPperform an in-depth audits on your GA4 property andto discover mysterious data quality and implementation issues no other tool can find! in your GA4 property

To discover the truth, we need to tap into the source…

⚠️ There is nothing ELEMENTARY about this audit. It’s not just another vanilla audit based on sampled and aggregated data from the GA4 API. The Analytics Detective is your magnifying glass, helping you reveal the mysteries lurking within your GA4 setup from raw data in BigQuery!

[Social Proof / Testimonials from early adopters/testers]

Trust I seek and I find in you.

Data doesn't lie, but it sure knows how to hide…

If you're tired of chasing shadows in aggregated and sampled reports, it's time to get your hands on the real evidence. The Analytics Detective cuts through the noise, diving straight into the raw events buried in your GA4 BigQuery export tables.

How Analytics Detective is Different?

Analytics Detective goes beyond the shallow cookie-cutter audits and performs a full-blown investigation on real evidence.

1. Full Control Over Your Data – Privacy and Compliance Locked Tight

With Analytics Inspector, your data stays right where it belongs: in your own Google Cloud Platform account.

No data crosses borders or gets mishandled—your data stays put, stored alongside your GA4 dataset in your chosen region (US, EU, or beyond) to meet your organization’s and reginal compliance needs.

2. Direct Access – No Middlemen, Just You and Your Data

Your data, your access—period. Every move is made using your own service account credentials: no raw or audit data passes through our servers or any third-party hands. This keeps your investigation truly private and entirely within your GCP environment, ensuring your data, and your findings remain confidential.

3. A 360-Degree Data Audit – Over 50 Key Metrics Inspected with a fine-tooth comb

This isn’t a surface scrape—it’s a deep dive. Analytics Inspector gives you a full spectrum view of your data health by performing over 50 checks across user behavior, e-commerce, session and event tracking, attribution, data quality, compliance, and more.

4. Sharp, Granular Audits – Built on Raw Data for Precision

Forget sampling and cardinality limits. By analyzing your GA4 BigQuery export table, we deliver precise, unsampled insights straight from the source. It audits data in its rawest form, letting you capture every detail without compromise.

5. Smart Querying to Keep Costs Low (Pro)

Analytics Inspector doesn’t waste your time—or your budget. By optimizing queries, avoiding redundancies, and selectively querying only what you need, our tool minimizes unnecessary costs. Premium users can store previous queries, skipping full refreshes and saving you money.

6. Customizable, Branded, White-Label Reports – Style with Substance

Keep your brand (or your clients’) front and center. Customize and white-label your Looker Studio reports to match your organization’s style, from colors and fonts to logos. Each report becomes a reflection of your brand identity while delivering insights that matter.

7. Metrics Beyond the Standard GA4 Interface

Our audit uncovers metrics like ga_session_id, user_pseudo_id, and batch_ordering_id—vital details hidden from GA4’s default reports or API, for troubleshooting and advanced governance. Analytics Inspector gives you the extra edge.

8. Unlimited Audits, free. Yeah really. No Joke!

Conduct as many audits as you need

Pro features (NOT FOR THIS LANDING PAGE) (IF FREE is ANALYTICS DETECTIVE or let’s say Dr. Watson, CAN WE CALL PRO “Private Detective? or Sherlock?”)

1. Keep an eye on your audit trends

Your audit result history is yours to keep in BigQuery. Track every trend and transformation with easy access to your historical audit tables in BigQuery. Compare year-over-year or month-over-month audit results across different periods, track improvements, and pinpoint problems. Make data quality ayour long-term mission and monitor your progress towards excellence. Analytics Inspector is your ongoing detective, always on the case.

2. Deep Dive for Root-cause Analysis (Pro)

There’sFound a critical issue found in your data? Did Analytics Detective found something that’s is off? Discover WHY and HOW to fix it by diving deep into rRoot-cCause aAnalysis.

3. Tailor-Made KPIs and Metrics Calculations (Pro)

Make your audits as unique as your organization and data needs. Request new checks, KPIs and metrics to be included and prioritized in our roadmap. Checks that fit your internal benchmarks and calculations to capture every nuance of your data. With Analytics Inspector, you’re in control of how you measure success.

4. Real-Time Audits for Instant Insight (Pro)

No need to wait—analyze intraday tables and real-time data streaming into BigQuery before it hits GA4. Analytics Inspector lets you spot anomalies and discrepancies fast, so you can act on insights in near real-time.

5. Cost optimization (Pro)

What Makes Analytics Detective Unique?

Audit depth and accuracy

All solutions currently available on the market today are based on auditing GA4 data through the GA4 APIm, which means being subject to sampling, cardinality, and aggregation. These API- based audit tools can’t see or dig deeper thatthan the limited data the GA4 API provides them with. Analytics Detective, on the other hand, taps directly into raw, unsampled, unaggregated data at the event level, unsampled, and unaggregated data to look for and find issues so deeply hiddenhiding so deep that arethey are invisible to other tools, including using several unique checks that are impossible to perform by auditing thevia API data.

Privacy, Data Processing, and Ownership

All the other tools that are available on the market fall into one of the two categories:

• The audit is simply a Looker Studio report or Google Sheet template, and all checks and processing happens within Looker Studio or the spreadsheet. This definitely makes the audit solution privacy compliant for sure, as everything happens on the fly,. andThe data only transfers between GA4 and the client’s own browser, and the processing happens in the browser itself,. but atAt the same time, this adds hugely considerable limits on the types, depth, and the accuracy of checks that are possible tocan be performed on data.
• They access your GA4 data through the API and then store and process it on their own servers and data warehouses. Your data will be transferred to their system for the propose of analysis, and the audit results will be stored on their systems. This practice, wWhile acceptable by some companies andfor some use cases, This practice isare not acceptable by somethe more strict privacy and compliance policies of organizations operating in sensitive industries, or those who are subject to more strict regional or local data privacy and governance laws and regulations.

Analytics Detective uses your own service account to generate a single- use access token for the duration of the audit session (meaning the time it takes for the data connector to connect to the GA4 export table and perform the analysis.). tThe processing itself will happen directly withinin your own Google Could Platform project, and more specifically with at the same data storage and processing location (US, EU, etc.) used for storing your GA4 export table. Your raw data, and the results of the audit, never leaves your Google Cloud:. Nneither for processing nor for storage.

This makes Analytics Detective one of the rare GA4 audit solutions that is AS compliant with the privacy and data governance laws as is of your organization:. If your organization and use of Google Cloud is compliant with GDPR, HIPPA, CCPA, or other regulations, then the audits you perform with Analytics Detective will also be compliant too.

Analytics detective uses your own service account to execute audits and store audit results within your own Google Cloud. Your data, and the audit results, will never leave your cloud for either storage or processing.

What You Need to Crack the Case:

• The crime scene and evidence: A GA4 property with BigQuery Export enabled.
• Clearance: Access to Your GA4 export table in BigQuery.
• 30 Minutes of Your Time: Gotta cogitate!
• An Eye for Detail: To spot what others overlook.

Here’s what you don’t need:

• Weeks Wasted on Wild Goose Chases: We've done the legwork already.
• Deep Pockets for High-Priced Experts: Free won't break the bank!
• Looker Studio Expertise: No need to be a pro.
• Graphic Design Skills: The dashboard looks sharp as is.
• Permission from the Higher-Ups: Our connector keeps your data close to the vest.

Got Questions? Here are some answers!

Can I customize the dashboard with my client's logo and charge them for it?

Absolutely. Make it your own and show them insights they've never seen before.

What can't I do with this toolkit?

❌ Don't resell the connector as-is or let others run their own audits.

❌ Don't claim you built the connector or designed the dashboard. Credit where it's due.

❌ Don't create and share a similar template, free or paid.

How long does it take to perform an audit?

Thanks to BigQuery (and my quick deductive powers) your audit takes seconds to complete once you set up the data connector.

Is the Analytics Inspector free?

Yes.

Do you use, store, or sell my data?

No. Your data, and the results of the audit results, never leaves your Google Cloud platform and your designated data storage and processing location (US, EU, …). Your service account is only used to generate a temporary access token for the duration of performing the audit, which will expire after the session is ended. We do not store your service account key or the access token.

Not only your data is your data not stored outside your GCPGoogle Cloud, but also all the processing is done using your own GCP resources as well. You data doesn’t even pass through ours or any 3rd party server while being audited.

Can I customize my audit report?

That’s exactly what the Analytics Inspector’s Pro toolkit is all about: custom GA4 audits that match your priorities — after all, you need unique solutions for unique mysteries!

Can I get my money back if you don’t like the results?

Absolutely. We offer lifetime money-back guarantee on what you didn’t pay: Dude, it’s free! :)

We can try to offer a lifetime money-back guarantee, but that's hard since Analytics Detective is free! :)

Wait. Again. What’s included for free?

• Best in Class Audits in Industry with 50+ Deep Checks on GA4 BigQuery Export
• Private audits: your data and your audit results never leave your own GCP
• Unlimited audits on unlimited GA4 properties (At least until Dec 31, 2025, that’s to legally cover our assesbutts while giving you unlimited freedom to run audits for free to your heart’s wishcontent)
• Great Looking and Customizable Looker Studio report (alt: Customizable Looker Studio reports that look great)
• Right to White-label, brand, and sell the audit results. (alt: White-label audit results you can brand and sell your way!)

Need Better Resutls? Get a forensics unit to help out with the case!

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