A radically different GA4 audit tool to perform in-depth audits on your GA4 property and discover mysterious data quality and implementation issues no other tool can find!

To discover the truth, we need to tap into the source…

⚠️ There is nothing ELEMENTARY about the Analytics Detective’s investigation in your GA4 data. It’s not just another vanilla audit based on sampled and aggregated data from the GA4 API. The Analytics Detective is your magnifying glass, helping you reveal the mysteries lurking within your GA4 setup from the raw data in BigQuery!

[Social Proof / Testimonials from early adopters/testers]

Trust I seek and I find in you.

Data doesn't lie, but it sure knows how to hide…

If you're tired of chasing shadows in aggregated and sampled reports, it's time to get your hands on the real evidence. The Analytics Detective cuts through the noise, diving straight into the raw events buried in your GA4 BigQuery export tables.

How Analytics Detective is Different?

Analytics Detective goes beyond the shallow cookie-cutter audits and performs a private and full-blown investigation on real evidence.

1. Full Control Over Your Data – Privacy and Compliance Locked Tight

With Analytics Detective, your data stays right where it belongs: in your own Google Cloud Platform account.

No data crosses borders or gets mishandled—your data stays put, stored alongside your GA4 dataset in your chosen region (US, EU, or beyond) to meet your organization’s and regional compliance needs.

2. Direct Access – No Middlemen, Just You and Your Data

Your data, your access—period. Every move is made using your own service account credentials: no raw or audit data passes through our servers or any third-party hands. This keeps your investigation trulyactually private and entirely within your GCP environment, ensuring your data and your findings remain confidential.

3. A 360-Degree Data Audit – Over 50 Key Metrics Inspected with a fine-tooth comb

This isn’t a surface scrape—it’s a deep dive. Analytics Inspector gives you a full spectrum view of your data health by performing over 50 checks across user behavior, e-commerce, session and event tracking, attribution, data quality, compliance, and more.

4. Sharp, Granular Audits – Built on Raw Data for Precision

Forget sampling and cardinality limits. By analyzing your GA4 BigQuery export table, Analytics Detective delivers precise, unsampled insights straight from the source. It audits data in its rawest form, letting you capture every detail without compromise.

5. Smart Querying to Keep Costs Low (Pro)

Analytics Detective neither waste your time nor your budget. By optimizing queries, avoiding redundancies, and selectively querying only what you need, it minimizes unnecessary costs. Pro users can store previous queries, skipping full refreshes and saving even more money.

6. Customizable, Branded, White-Label Reports

Style with Substance and keep your brand (or your clients’) front and center. Customize and white-label your audit results’ Looker Studio reports to match your organization’s style, from colors and fonts to logos. Each report becomes a reflection of your brand identity or those of your clients while delivering insights that matter.

7. Metrics Beyond the Standard GA4 Interface

Analytics Detective’s audit investigates into data points like ga_session_id, user_pseudo_id, and batch_ordering_id—vital details hidden from GA4’s default reports or API, for troubleshooting and advanced checks to give your investigation the extra edge.

8. Unlimited Audits, free. Yeah really. No Joke!

Conduct as many audits as you need or want while your license is active.

Pro (Sherlock) Features (NOT FOR THIS LANDING PAGE)

1. Keep an eye on your audit trends

Your audit result history is yours to keep. Track every trend and transformation with easy access to your historical audit tables in BigQuery. Compare audit results across different periods, track improvements, and pinpoint problems. Make data quality your long-term mission. Analytics Inspector is always on the case.

2. Deep Dive for Root-cause Analysis (Pro)

There’sFound a critical issue found in your data? Did Analytics Detective found something that’s is off? Discover WHY and HOW to fix it by diving deep into rRoot-cCause Analysis.

3. Tailor-Made KPIs and Metrics Calculations (Pro)

Make your audits as unique as your organization and data needs. Request new checks, KPIs, and metrics to be included and prioritized in our roadmap. Checks that fit your internal benchmarks and calculations to capture every nuance of your data. With Analytics Inspector, you’re in control of how you measure success.

4. Real-Time Audits for Instant Insight (Pro)

No need to wait—analyze intraday tables and real-time data streaming into BigQuery before it hits GA4. Analytics Inspector lets you spot anomalies and discrepancies fast, so you can act on insights in near real-time.

5. Cost optimization (Pro)

What Makes Analytics Detective Unique?

Audit depth and accuracy

All solutions available on the market today are based on auditing GA4 data through the GA4 API, which means being subject to sampling, cardinality, and aggregation. These API-based audit tools can’t dig deeper than the limited data the GA4 API provides them with. Analytics Detective, on the other hand, taps directly into raw, unsampled, unaggregated data at the event level. Find issues hiding so deep that they are invisible to other tools, using several unique checks that are impossible to perform via API.

Privacy, Data Processing, and Ownership

All the other tools that are available on the market fall into one of two categories:

• The audit is simply a Looker Studio report or Google Sheet template, and all checks and processing happens within Looker Studio or the spreadsheet. This definitely makes the audit solution privacy-compliant, as everything happens on the fly. The data only transfers between GA4 and the client’s own browser and the processing happens in the browser.At the same time, this adds considerable limits on the types, depth, and accuracy of checks that can be performed.
• They access your GA4 data through the API and then store and process it on their own servers and data warehouses. Your data will be transferred to their system for analysis, and the audit results will be stored on their systemsand they will keep your audit results there as well. While acceptable by some companies for some use cases, This practice is not acceptable by the more strict privacy and compliance policies of organizations operating in sensitive industries or those who arecompanies subject to more strict regional or local data privacy and governance laws and regulations.

Analytics Detective uses your own service account to generate a single-use access token for the duration of the audit session (meaning the time it takes for the data connector to connect to the GA4 export table and perform the analysis). The processing itself will happen directly in your own Google Could Platform project, and at the same data storage and processing location (US, EU, etc.) used for storing your GA4 export table. Your raw data and the results of the audit never leave your Google Cloud: neither for processing nor for storage.

This makes Analytics Detective one of the rare GA4 audit solutions that is compliant with your organization’s privacy and data governance laws: If your organization and use of Google Cloud is compliant with GDPR, HIPPA, CCPA, or other regulations, then the audits you perform with Analytics Detective will also be compliant.

What You Need to Crack the Case:

• The crime scene and evidence: A GA4 property with BigQuery Export enabled.
• 15 Minutes of Your Time: Gotta cogitate!

Here’s what you don’t need:

• Weeks Wasted on Wild Goose Chases: We've done the legwork already.
• Deep Pockets for High-Priced Experts: Free won't break the bank!
• Looker Studio Expertise: No need to be a pro.
• Graphic Design Skills: The dashboard looks sharp as is.
• Permission from the Higher-Ups: Our connector keeps your data close to the vest.
• An eye for detail To comb through raw data: Analytics Detective has got you covered.

Got Questions? Here are some answers!

Can I customize the dashboard with my company or client's logo?

Absolutely. Make it your own and show them insights they've never seen before.

How long does it take to perform an audit?

Thanks to BigQuery (and Analytics Detective’s quick deductive powers), your audit takes seconds, or minutes at most, to complete once you set up the data connector.

Do you use, store, or sell my data?

No. Your data and audit results never leave your Google Cloud Platform and your designated data storage and processing location (US, EU, …). Your service account is only used to generate a temporary access token for the duration of performing the audit, which will expire after the session is ended. We do not store your service account key or the access token.

Not only your data not stored outside your Google Cloud, but all the processing is done using your own GCP resources as well. You data doesn’t even pass through ours or any 3rd party servers while being audited.

Can I get my money back if you don’t like the results?

Absolutely. We offer lifetime money-back guarantee on what you didn’t pay: Dude, it’s free! :)

We can try to offer a lifetime money-back guarantee, but that's hard since Analytics Detective is free! :)

Wait. Again. What’s included for free?

• Best in Class Audits in Industry with 50+ Deep Checks on GA4 BigQuery Export
• Private audits: your data and your audit results never leave your own GCP
• White-label audit results you can brand and sell your way!
• Unlimited audits on unlimited GA4 properties while your license is active.
• Customizable Looker Studio reports that look great

Need Better Results? Get a forensics unit to help out with the case!

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