13.10. Link Navigation

Link navigation is a useful feature that helps you control how users navigate between different pages in a report or to external websites. You can use text, images, and even create buttons for navigation.

Use Cases for Link Navigation

Link navigation is especially helpful when you have a report displaying various KPIs for different business functions or tools. By adding internal links, users can click on the KPIs to see the details of specific campaigns, marketing tools, or other areas within the business.

Overall, link navigation helps create a more interactive and user-friendly experience for those viewing and exploring your reports.

External Links

To create an external link in Looker Studio, select a piece of text and click on "Insert Link." You can then add the URL of the external website you want to link to. This is helpful when you want to:

• Include a backlink to your website
• Link to a documentation or data source
• Direct users to any other relevant external page

Internal Links

Internal links enable users to navigate between pages within the report. To create an internal link, select a piece of text and choose a page from the list of available pages in the report. The link will remain functional even if you change the name of the linked page, as it uses the page ID rather than the name.

You can also create dynamic internal links using options like First, Previous, Next, and Last. These can be useful for navigating to the next or previous page in a report.

Using Images as Links

You can use images as links by adding an image to the page and selecting the desired link type (external URL or dynamic link). This feature has been improved, allowing you to dynamically link images to specific pages within the report, as well as first, previous, next, or last pages.

Creating Buttons for Navigation

You can create buttons for navigation by adding a text box styled as a button and linking it to the desired page. This approach can be useful for creating intuitive and visually appealing navigation elements.

Enroll in Looker Studio Masterclass →

📩 Receive my weekly Looker Studio tips

🖇 Connect with me on LinkedIn