7.2. Visualizing KPIs & Metrics in Looker Studio

In this lesson, we will discuss how to choose the right chart type for effectively displaying key performance indicators (KPIs) and metrics using Looker Studio.

Scorecards and Custom Visualizations

To display a single KPI or metric without any breakdown, scorecards can be used. These straightforward visualizations can show comparisons, display the full number with decimals, or display a ratio.

Custom visualizations can also be employed for a more engaging presentation. For instance, you can use a custom visualization that imitates the style of Google Lighthouse Reports to display a percentage. To use custom visualizations, you need to add the manifest part to Looker Studio, which tells it where the code for that visualization is located.

Bullet Charts

Bullet charts can be utilized to display a number against a target, adding more context to the data being presented. With bullet charts, you can show the main value as a horizontal bar, define different ranges, compare it to the previous period, and add a target.

In the configuration settings of the visualization, you can define different ranges and place your target value. This allows for a clearer representation of how the current value compares to its target and previous period values.

When displaying KPIs and metrics in Looker Studio, choosing the right chart type is crucial.

Scorecards and custom visualizations can effectively present single KPIs or metrics without breakdowns, while bullet charts provide a more detailed context for comparing a number against its target and previous period values.

Experiment with different visualization types to find the most effective way to communicate your data.

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