14.6. DATETIME_DIFF() in Looker Studio

In this lesson, we'll dive into the DATETIME_DIFF() function in Looker Studio, which can help you determine the difference between two dates. In our previous example, we calculated the first rebill date based on a fixed interval. However, there are cases where you need a more dynamic and flexible method, such as calculating the next billing date based on the difference between the current date and the original paid membership date.

Calculating the Next Billing Date

To calculate the next billing date dynamically, use the DATETIME_DIFF() function as follows:

1 + DATETIME_DIFF(CURRENT_DATE(), paid_member_date, 'month')

This formula calculates the difference between the current date and the date when a user became a paid member (paid_member_date), expressing the result in months. We then add 1 to the result.

Integrating DATETIME_ADD() and DATETIME_DIFF()

Now, combine this expression with the DATETIME_ADD() function:

DATETIME_ADD(paid_member_date, INTERVAL (1 + DATETIME_DIFF(CURRENT_DATE(), paid_member_date, 'month')) month)

This formula calculates the closest billing date after the current date. Note that this method might not work precisely when the billing date is the same as the current date. In such cases, additional logic might be required to determine the exact time of billing.

Use Case: Operational Reports

Using DATETIME_DIFF() in conjunction with DATETIME_ADD() is a practical solution for operational reports. For instance, this kind of report could be used to call customers and remind them about their upcoming billing dates, offering both flexibility and adaptability.

Remember to leverage Looker Studio functions like DATETIME_ADD() and DATETIME_DIFF() to create more dynamic and flexible date calculations that cater to specific business needs. These functions will help you generate better insights, resulting in more efficient and effective decision-making processes.