14.14. Discussion: Dashboard Types in Looker Studio
When categorizing dashboards in Looker Studio, you can approach it based on the purpose or the function they serve within an organization.
While it is an open-ended question, several examples can give you an idea of how to organize or categorize dashboards. Here are a few common categories:
- Web Analytics Dashboards: These focus on website behavior, conversions, and traffic performance across various marketing channels, like ads, email, and social media.
- Operational Dashboards: These center around the performance of different departments or business functions within the organization. They might cover the efficiency of shipping processes, sales performance, and other business operations.
- Human Resources Dashboards: HR dashboards focus on employee performance, time management, and payroll metrics. They can help track output and compare efficiencies between different branches or departments.
- Financial Dashboards: Primarily used by CFOs or financial executives, these dashboards deal with financial data, tracking discrepancies, and ensuring that the organization's financial statements are accurate and reliable.
- Informational Dashboards: As the name suggests, these dashboards aim to communicate essential information to a wider audience. They might include data visualization projects, such as visualizing public data (e.g., COVID-19 data) to showcase analytical skills or provide insights to the public.
These are just a few examples of dashboard categories in Looker Studio. Ultimately, your dashboards' organization depends on the specific needs of your organization and the type of information you want to convey or analyze.